Edge Communication

Decades before the digital revolution unfolded, Albert Einstein's words echoed in anticipation: "It has become appallingly obvious that our technology has exceeded our humanity." This timeless assertion encapsulates the very essence of a paradox—an age-old struggle between the rapid surge of technology and the enduring attributes of our human essence.

Greetings! Ava Lucanus here, the proud architect behind Edge Communication, a prominent bastion of customer service training situated in the heart of Perth. In a world consumed by the ceaseless march of technology, where the vital realm of customer experience is all too often relegated to the background, my unwavering mission emerges as a guiding light—to reignite the flames of commitment and resurrect the spirit of exceptional customer service within contemporary organizations.

My personal journey into the realm of customer service commenced during my formative years, amidst the bustling milieu of my parents' modest retail enterprise. In those early days, I was quick to discern the potency of outstanding customer service and the intricacies of forging interpersonal connections. The building blocks of answering calls with a genuine smile, extending warm greetings, and weaving those intricate threads that make patrons feel treasured—these rudiments were etched indelibly into my consciousness. My educational trajectory naturally gravitated toward roles within the domain of customer service, mapping out a trajectory that spanned two decades and encompassed a spectrum of sectors, including finance, retail, travel, and aviation.

The early 1990s bore witness to the manifestation of my aspirations—an experiential marketing venture uniquely centered around the delights of chocolate and liquor tastings. Absent a formal business plan or extravagant marketing maneuvers, our success surged, culminating in the employment of a vibrant team comprising 70 individuals. At the core of our ethos lay values of passion, enjoyment, courtesy, assistance, and benevolence—an alchemical blend that appeared to magnetize customers naturally. The aura of our team exuded happiness, enthusiasm, and accessibility, even when the audience was absent. This journey reached its zenith in the year 2000 when I bid adieu to the venture, achieving a triumphant milestone—a mortgage paid off in full, a testament to unwavering dedication.

Marrying the roles of a devoted mother and an agent of transformation, I embarked on a chapter as a part-time telecommunications trainer, demystifying the intricacies of telephony systems for diverse corporate entities. In these immersive sessions, while guiding receptionists through the intricacies of live switchboards, I frequently detected a dearth in telephone etiquette and customer service finesse. Fueled by my robust background in customer service, this observation ignited a sense of obligation. Thus, in the early 2000s, the seeds of Edge Communication's Telephone Skills Training were sown—an audacious initiative aimed at honing the telephone-centric customer service prowess of organizations. This journey of evolution remained ceaseless, ultimately culminating in the metamorphosis of Edge Communication—a versatile institution spanning the gamut of communication skills and customer service proficiency across diverse platforms.

Today, empowered by a rich tapestry of four decades, my passion lies in disseminating my insights to organizations striving to cultivate resilient customer relationships. These alliances are illuminated by augmented profitability and an elevated standing—an outcome intricately woven with the fabric of enriched customer experiences. A multitude of clients have transcended the mundane, infusing the elusive "WOW" factor into their operations. This transformation is a harbinger of recurrent business, a salve for grievances, and a guardian of reputations.

The programs I conceive and personally deliver bear the hallmark of interactivity, engagement, and outcomes. The rhythm of the audience's pulse is attentively gauged, nurturing a milieu where learning flourishes and no participant is left behind. Testimonials from clients resound with attributes such as professionalism, expertise, amiability, engagement, support, and inspiration—virtues that encapsulate my insights, imparted with empathy and warmth. Anecdotes of transformation abound—where discontented customers dwindle, and a cadre of self-assured, jubilant staff takes center stage.

The esteemed title of Certified Speaking Professional (CSP), conferred by Professional Speakers Australia, is

emblematic of my unwavering commitment to excellence. This accolade, granted to a select fraction of global orators embodying unparalleled experience, expertise, and ethical integrity, is a testament to my enduring dedication to perpetual growth and client gratification. The transformative year of 2020 witnessed the ascendancy of virtual training and presentation, propelling me to secure the accreditation of Certified Virtual Presenter—a testament to my adaptability in navigating the evolving landscape of virtual instruction.

Resolute in my quest to remain abreast of industry dynamics, I channel insights through regular blog articles, nurturing a culture of enriched customer experiences.

With eager anticipation, I await our imminent dialogue—an exploration of how Edge Communication can weave the tapestry of exceptional customer experiences within the fabric of your esteemed organization.