Turba Media R&D Pty Ltd

About Turba Media:
Harness AI-powered tech to tap into your brand's greatest asset- the power of building communities.

Representing a bold usage of generative AI technology coupled with an affordable and user-friendly interface. Turba Media promises much-needed relief to its beachhead market, the entertainment industry (with other verticals to follow) in marketing ROI and audience intelligence alongside a much-needed democratisation of data ownership and access to generative AI tools.
Cultural change is defined by communities not dictated to them. Whether you’re change-making, media-streaming, game-designing, hustling, ideating, publishing or producing, your crowd are the thrill-seekers, the trendsetters and the tastemakers with the power to catapult you to success.
Understanding how your audience thinks, reacts and engages should be at the heart of every decision you make, and your community should be the pivot on which you spin.
This is where Turba Media comes into the picture comprised of an agile and highly experienced team of creative strategists, neural network engineers, marketers, machine learning specialists and client experts. What we share in our diversity is a love of culture and entertainment. What unites us is the drive to make brands consistently relevant and authentic in an oversaturated and rapidly evolving market.




A new way forward:
Market research and breakdown of industry hype belong to costly software packages available to the largest brands only. The ‘spray and pray’ method of traditional and online media spend, overdependency on algorithm-based advertising, and inaccurate segmentation targeting methods are all part of the problem, with marketing teams still relying on outdated methodologies that understate their audiences. This typically results in diminishing ROIs every quarter and a lack of relevancy and authenticity. AI is increasingly the architect of innovative, next-gen UX experiences, and many audiences expect curated content and personalised customer recognition. With this future-forward tech Turba media can help understand consumer sentiment and analyse community wants and needs, realigning you with your crowd, their shared values and their ongoing loyalty.
AI-driven sentiment analysis offers valuable insights into how your brand is perceived, which allows you to refine branding and marketing strategies to deliver more – and better.
Add personalisation, predictive analytics of your audience, the ability to identify trends, evaluate campaign effectiveness, examine your online influence, and integrate audience data across multiple channels, and it all points towards considered, personalised strategic direction, built on the shoulders of the people who know you best.

Generative AI plays a pivotal role in understanding consumer sentiment, analysing emerging trends, and personalising content to ensure your audience feels connected, recognised and valued. It’s also a disruptor: by understanding how your crowd ticks, you can capitalise on unique trend patterns and get ahead of the pack.

Turba Media plans to lead the field in generative AI-based tech to grow and understand your audience.

Our Story: Effi Schwintarsky and Matt Bonner, Turba media founders met though a mutual love of music. Effi was running an advertising agency that was struggling with media buying conversion for their clients; Matt was running festival’s experiencing the same problems with their below the line advertising campaigns. They joke that they bonded over bouncing rates, but this conversation did lead them to search for a solution. Aleksey Sobeleve joined the team to code their ideas into reality and Turba Media was born.