Will & Carlson, Inc.

Will & Carlson's approach for a client, whether promoting a new issue or dealing with matters initiated by others, is to provide analysis, evaluate the potential reaction of Congress, the Administration and the various competing interests, recommend salable approaches and develop a strategy for implementation. This includes not only a Washington, DC based strategy but recommendations for regional uses of media and garnering support of sympathetic local and regional organizations and officials within the client's locality.Our philosophy in serving a client is to focus on its objectives, keep the client substantively involved at all stages of the process and offer our experience to reach a successful conclusion. We believe that effective Washington representation should go beyond the obvious steps and include coordination and consultation with many federal, congressional, and public and private interest group officials whose role may not be readily apparent.